Why Jose Mourinho Needs An Executive Coach
By Simon Childs
The wires are buzzing today with news about Jose Mourinho’s sacking by Manchester United. Could things have been different had he had an Executive Coach? Very probably in my opinion. Although some United fans will insist he was the wrong hire from the start, I feel certain if he’d had an Executive Coach to support him manage upwardly with the Board, manage internally with the players and manage externally with the media, that he would have delivered better results and his ultimate fate would have been different.
Jose has a clear problem with his communication style and with managing his emotions. Getting him a media savvy PR person does not address these fundamental issues. He has a very strong, forceful personality, is defensive by nature, and his default mode is his track record, especially when up against it, as witnessed by his frequent media meltdowns. An effective Executive Coach wouldn’t tell or advise Jose what to do, but rather would help him take ownership of the challenges he faces and come up with his own solutions for them, through carefully directed and open ended questioning. Finding the right Executive Coach with the experience and gravitas to get the best out of Jose is a challenge in itself, but there are some excellent coach matching programs out there, that make this easier.
I read that Manchester United paid a staggering £537,000 to put Jose up in the Lowry Hotel during his two-and-a-half year spell as the Red Devils Boss. The best Executive Coaches in the world go for £1,000 an hour and upwards, a typical program lasts 6-12 months and involves say 12 hours face-to-face, so the outlay would be just 2.2% of his hotel costs, let alone the reported £12 million settlement fee. I am not saying that he needed one to win the Premier League, but I do believe that he’d have got more out of his players, would have been able to better influence the Board in the transfer market, and deal with his nemesis – the British media. The Board at MUFC need to share in the responsibility here to invest in the one person who has the most direct influence on the club’s fortunes, and realise that even the self-appointed Special One may gain some benefit from high level executive coaching.